Fundraising is by no means a hardhat job, but it’s still a good idea to have a toolkit on you. Instead of being filled with wrenches and hammers, this toolkit will be stocked with items that will help your fundraising efforts.
Kay Sprinkel Grace, CFRE, wrote in “Nonprofit Management 101” that you should share this toolkit with other people, especially volunteers. These individuals won’t necessarily be comfortable soliciting donors, but they can still be of help to your fundraising efforts.
Sprinkel Grace suggested having your volunteers engage the community to spread the word about the nonprofit. They will need a fundraising toolkit stocked with the following items:
- Stories of your impact to add a personal touch to your role in the community;
- The elevator speech (and the elevator question – what do you say after you’ve said the speech to ensure that the conversation is just the beginning?);
- Facts about the organization (i.e., number of people served, before and after statistics, etc.);
- Analysis of the organization’s impact measured against the needs of the community;
- Most commonly heard questions and objections to giving and the recommended response;
- Highlights from the strategic plan that may be relevant to some potential donors; and,
- Full financial information, presented in an understandable format.